The Right Business
There was a season in my life where I felt completely stuck.
One day, I thought about selling provisions. The next, it was a POS business. Minutes later, the idea of selling liquid soap crossed my mind.
I felt so overwhelmed that I started thinking maybe I should just do everything together.
But deep down, I knew it wasn’t that simple.
I was tired of chasing random ideas. I wanted direction—something I could truly pour my heart into.
So I turned to God. I prayed and asked Him to show me what He had destined for me.
That night, I had a dream.
I saw slippers and bags, and was surprised when I woke up because I had sold slippers and bags before—but I never took it seriously.
I was in a rush for quick results, so I gave up too quickly.
But this time, I chose to listen.
I picked it back up and started again. Even on days when I was exhausted, broke, or discouraged—I kept going.
Not because it was easy, but because I finally had clarity.
If you’ve ever struggled to choose the right business, I understand how heavy that can feel. I’ve been in that place—overwhelmed by options and unsure of where to start.
That’s why I’ve put together these 10 practical tips to help you clear the noise, find focus, and move in a direction that actually makes sense for you.
1. Reflect on What Comes Naturally to You
One of the biggest clues to choosing the right business is identifying what comes naturally to you. It’s much easier to build something sustainable when it flows from your strengths.
Are you someone who loves talking to people, or maybe you’re great with your hands or have a creative eye?
The truth is, the best businesses are often built on strengths that don’t feel like a struggle to use.
If you’ve always had a gift for organizing, decorating, cooking, or persuading people, that’s a clue.
A business that aligns with your natural abilities won’t feel like a constant uphill battle.
It doesn’t mean you won’t face challenges, but it does mean you’ll show up with more confidence and joy.
Don’t ignore the skills that feel too easy, because what comes naturally to you is often something others struggle with—and that could be where your opportunity lies.
2. Think About the Problems You’ve Already Solved
Sometimes your next business is hidden in your past struggles, so ask yourself: what problems have I faced that I figured out on my own, and what solution did I create for myself that someone else might need too?
Whether it was learning how to make a product from scratch, finding a creative way to save money, or starting something small to survive, there’s value in your experience.
People will always need help with problems, and if you’ve already found a way through something, that may be your business waiting to happen.
Your journey may feel ordinary to you, but it might be the answer someone else is desperately looking for.
3. Pay Attention to What Excites You
Sometimes, the business you should pursue is the one that makes you feel alive—even when no one else sees the vision.
Think about the topics or ideas you can talk about for hours without getting bored.
What’s that one thing that keeps tugging at your heart—the thing you research endlessly or get excited about doing, even if you’re not getting paid for it?
That’s worth paying attention to.
Excitement is fuel.
It keeps you going when the results are slow or when no one is clapping for you yet.
If you start a business only because someone else is making money from it, you might lose interest the moment challenges come.
But if the business idea genuinely excites you, you’ll push through the rough seasons with more determination.
Let your excitement be a guide, not a distraction, because it could be the very sign you need to pursue something long-term.
4. Choose the Right Business That Fits Your Lifestyle
Your business should fit into your life, not fight against it.
If you have young children, limited transportation, health conditions, or even a 9-to-5 job, you have to be honest about what kind of business is realistic for you right now.
A business that requires constant movement may not suit your season.
On the other hand, something you can run from home or online might give you flexibility and peace of mind.
It’s not about limiting yourself—it’s about setting yourself up for consistency.
A key part of choosing the right business is being honest about your current lifestyle and responsibilities. The right idea won’t constantly fight against your time, energy, or season of life.
So don’t fall for the pressure of doing what everyone else is doing.
Do what works for your current season and grow from there.
5. Don’t Confuse Speed With Purpose
In today’s world, choosing the right business isn’t about chasing trends or jumping into whatever is trending on social media.
You might hear people say, “I made this much in just two weeks,” and start to believe that if your business isn’t blowing up fast, it must be the wrong one.
But that’s not always true.
Building something meaningful takes time, and the businesses that last are usually not the ones that grew the fastest but the ones built on purpose, patience, and consistency.
Need help figuring that out? Here are ways to discover purpose in life that can help you gain clarity before rushing into anything.
Quick wins can fade, but a solid foundation will keep your business standing even when trends change or the hype dies down.
Don’t be afraid of slow beginnings—just because something takes time doesn’t mean it’s not working.
Stay rooted in your purpose and trust the process, even when growth feels quiet.
6. Get Advice to Help You Choose the Right Business Wisely
One of the best things you can do before starting a business is to talk to someone who has done it before.
They can give you a clearer picture of what the journey really looks like beyond the nice photos and catchy social media captions.
Their advice can help you avoid common mistakes and prepare you for the hidden challenges ahead.
Ask questions like: How did they start? What worked and what didn’t? What would they do differently if they had the chance?
You might discover practical tips that could save you money, time, and frustration.
You don’t have to figure everything out alone—someone else’s story could carry the very answer you’ve been praying for.
Don’t be afraid to ask and listen.
7. Start Small and Test the Waters
It’s easy to want to go big from the beginning—you want a full logo, packaging, website, and bulk products.
But what if you could start small first? Testing the waters allows you to learn what your audience wants, how they respond, and what it takes to manage your business day-to-day.
Start small. Learn fast. Adjust quickly.
Starting small doesn’t mean thinking small—it means being wise.
Test your product or service with a few people.
Testing helps you make adjustments early before investing too much, and as you gain confidence, you’ll feel more prepared when it’s time to grow.
That way, you’ll know what works before spending too much.
8. Choose the Right Business You Are Willing to Stay Committed to
Every business looks easy from the outside until you’re the one staying up late to meet deadlines, figuring out how to gain customers, and dealing with slow days.
There will be moments when you feel tired, discouraged, or even invisible, and the excitement you started with might fade—and that’s normal.
This is where discipline comes in—because showing up consistently, even when it’s hard, will begin to grow your faith and open up ways to be hopeful about the future, even in tough seasons.
If the business you’ve chosen is something you truly care about, you’ll keep showing up, even when no one notices or praises your efforts.
You’ll rest when needed, but you won’t quit. You’ll keep learning, adjusting, and showing up again tomorrow.
Before you go too far with any business idea, ask yourself, “Will I still want to do this when it’s hard?” If the answer is yes, you’re on the right path.
9. Don’t Let Fear Stop You From Choosing the Right Business
Fear often disguises itself as logic.
It tells you to wait until the perfect time, to keep researching a little more, or to hold off until you’re fully ready.
But waiting on fear’s approval could delay you for years.
Every business idea comes with risk—you might make mistakes, lose money, or feel like you’re not good enough.
But you’ll never know what you’re capable of unless you start.
Even if you don’t have all the answers, take the first step anyway.
You don’t need to have it all figured out—you just need to be brave enough to begin.
Fear may never completely go away, but it loses its power when you stop listening to it.
10. Pray for Clarity and Be Willing to Listen
Sometimes, the answer doesn’t come from a book—it’s in the stillness of prayer.
When you take your confusion to God and ask Him to reveal your path, He listens.
He may not speak loudly, but He will guide your heart, your steps, and your thoughts toward what aligns with your purpose.
But prayer is not just about asking—it’s also about listening.
Pay attention to repeating thoughts
It might be something you tried before and gave up on too soon, or something simple that you’ve overlooked.
Once He gives direction, hold on to it—especially on hard days, and watch his peace anchor you.
Final Thoughts
Choosing the right business isn’t about copying others.
It’s about knowing yourself because your journey, your strengths, and your prayers are all pieces of the puzzle.
You may not get it right at first—and that’s okay. Even in the mistakes, God can use them to teach and refine you.
But being aware of these mistakes to avoid when starting a business can give you the wisdom to walk more confidently in the direction He’s leading you.Each step is part of the clarity you need.
So don’t rush, and don’t panic. Don’t quit.
One step at a time—with courage and faith.
If this helped you, I’d love to hear your story.
Comment below—whether you’re figuring things out or already on your path.Your dream is worth pursuing.
